Edinburgh Napier

School of Marketing, Tourism & Languages The School of Maketing, Tourism & Languages is one of three schools within The Business School. The School is the home for a group of five related subject areas: Marketing Management; Tourism Management; Festival & Event Management; Hospitality Management and Business Languages. The School of Marketing & Tourism has an established Centre for Festival & Events Management, reflecting the fact that Edinburgh and Scotland are major tourist destinations, and the host of numerous international festivals each year. Our MSc International Event & Festival Management is a prime example of how we are providing the educational underpinning to support a major aspect of the local economy. Marketing Marketing is the lifeblood of every successful company. No matter how good a product or service is, if that company can’t make the world aware of it, and encourage a large number of people to buy it, then the company will fail. Marketing gets more and more sophisticated as years go by. With ‘teaser’ campaigns; BOGOF (buy one, get one free) offers; direct and interactive marketing that makes use of new technology such as the internet and phone texting, not to mention many other techniques, marketing is a fascinating and challenging area to study, and in which to work. Tourism, Festivals & Events and Hospitality Tourism is so much more than sun, sea and sandals! It’s a great subject area to study, and a great business sector to work in. The tourism programmes offered in the School of Marketing and Tourism give you the opportunity to enjoy both.

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